{"id":944,"date":"2023-12-01T16:21:16","date_gmt":"2023-12-01T08:21:16","guid":{"rendered":"https:\/\/www.mpthu.cn\/?p=944"},"modified":"2025-02-10T11:41:19","modified_gmt":"2025-02-10T03:41:19","slug":"%e6%a0%bc%e5%8b%92%e9%ab%98%e5%95%862024%e8%af%be%e7%a8%8b%e7%ae%80%e4%bb%8b-msc-marketing-management%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e7%ae%a1%e7%90%86%e7%a1%95%e5%a3%ab","status":"publish","type":"post","link":"https:\/\/www.mpthu.cn\/?p=944","title":{"rendered":"\u683c\u52d2\u9ad8\u55462024\u8bfe\u7a0b\u7b80\u4ecb |\u00a0MSc Marketing \u5e02\u573a\u8425\u9500\u7855\u58eb"},"content":{"rendered":"\n

\u683c\u52d2\u9ad8\u5546 MSc Marketing\uff08\u5e02\u573a\u8425\u9500\u7855\u58eb\uff0c\u539f\u540d MSc Marketing Management\uff09<\/strong>\u8bfe\u7a0b\u4e00\u76f4\u4ee5\u8d34\u8fd1\u5e02\u573a\u8425\u9500\u524d\u6cbf\u79d1\u5b66\u800c\u95fb\u540d\u3002\u4f34\u968f\u7740\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u5feb\u901f\u53d8\u5316\uff0c\u6211\u4eec\u7684\u8bfe\u7a0b\u59cb\u7ec8\u5e0c\u671b\u5c06\u5b66\u751f\u57f9\u517b\u4e3a\u201c\u65b0\u4e00\u4ee3\u8425\u9500\u4e13\u5bb6\u201d\uff0c\u4e3a\u5b66\u751f\u5728\u591a\u79cd\u8425\u9500\u9886\u57df\u5de5\u4f5c\u63d0\u4f9b\u57fa\u7840\uff0c\u4ee5\u6ee1\u8db3\u4f01\u4e1a\u9700\u6c42\u7684\u6700\u9ad8\u6807\u51c6\u3002\u901a\u8fc7\u672c\u8bfe\u7a0b\uff0c\u5b66\u751f\u5c06\u80fd\u591f\u5145\u5206\u7406\u89e3\u5546\u4e1a\u9700\u6c42\uff0c\u6709\u80fd\u529b\u5c06\u8fd9\u4e9b\u9700\u6c42\u8f6c\u5316\u4e3a\u6700\u65b0\u7684\u8425\u9500\u65b9\u6848\u3001\u64c5\u957f\u5efa\u7acb\u957f\u671f\u7684\u5ba2\u6237\u5173\u7cfb\u5e76\u4ea7\u751f\u6301\u7eed\u589e\u957f\uff0c\u4e3a\u6210\u529f\u7684\u8425\u9500\u804c\u4e1a\u751f\u6daf\u505a\u51c6\u5907\u3002\u5e76\u901a\u8fc7\u6df1\u5165\u7406\u89e3\u8425\u9500\u51b3\u7b56\u5bf9\u4e1a\u7ee9\u7684\u5b9e\u9645\u5f71\u54cd\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u5728\u5168\u7403\u5e02\u573a\u4e0a\u7684\u53ef\u6301\u7eed\u8868\u73b0\u63d0\u5347\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/h3>\n\n\n\n

\u57fa\u7840\u4fe1\u606f<\/em><\/strong><\/h3>\n\n\n\n

General Infomation<\/em><\/strong><\/h3>\n\n\n\n

\ud83c\udfeb    \u5b66\u4e60\u9886\u57df\uff1a<\/strong>\u8425\u9500\u4e0e\u7ec4\u7ec7\u7ba1\u7406<\/p>\n\n\n\n

\ud83d\udcc8    \u8bfe\u7a0b\u5f62\u5f0f\uff1a<\/strong>\u5168\u804c<\/p>\n\n\n\n

\ud83d\udccc   <\/strong>\u6821\u533a\u9009\u62e9\uff1a<\/strong><\/p>\n\n\n\n

\u7b2c\u4e00\u5e74 — \u683c\u52d2\u8bfa\u5e03\u5c14\u6216\u5df4\u9ece\u6821\u533a\uff08Grenoble or Paris\uff09<\/p>\n\n\n\n

\u7b2c\u4e8c\u5e74 — \u683c\u52d2\u8bfa\u5e03\u5c14\u6821\u533a\uff08Grenoble\uff09<\/p>\n\n\n\n

\u23f0 \u8bfe\u7a0b\u65f6\u957f\uff1a<\/strong><\/p>\n\n\n\n

\u5e38\u89c42\u5e74\u5236\uff08Regular Track\uff09 – \u5e73\u5747\u6bcf\u5e746\u4e2a\u6708\u6821\u56ed\u5b66\u4e60 + 3\u81f36\u4e2a\u6708\u7684\u804c\u4e1a\u7ecf\u9a8c<\/p>\n\n\n\n

\u5feb\u901f1\u5e74\u5236\uff08Short Track\uff09 – 6\u4e2a\u6708\u6821\u56ed\u5b66\u4e60 + 3\u81f36\u4e2a\u6708\u7684\u804c\u4e1a\u7ecf\u9a8c<\/p>\n\n\n\n

\ud83c\udfa9   \u8bfe\u7a0b\u6587\u51ed\uff1a<\/strong>\u7855\u58eb\u5b66\u4f4d\uff0cDipl\u00f4me vis\u00e9 Bac +5 conf\u00e9rant le Grade de Master, “Dipl\u00f4me d’\u00e9tudes sup\u00e9rieures de management strat\u00e9gique d’activit\u00e9s internationales”. RNCP 37252.<\/p>\n\n\n\n

\ud83c\udf0f   \u6388\u8bfe\u8bed\u8a00\uff1a<\/strong>\u82f1\u8bed<\/p>\n\n\n\n

\ud83d\udcc5    \u5f00\u59cb\u65f6\u95f4\uff1a<\/strong>2024\u5e749\u6708<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/h3>\n\n\n\n

\u8bfe\u7a0b\u76ee\u6807<\/em><\/strong><\/h3>\n\n\n\n

Skills acquired<\/em><\/strong><\/h3>\n\n\n\n

\u5b8c\u6210\u672c\u8bfe\u7a0b\u540e\uff0c\u5b66\u5458\u4eec\u5c06\u80fd\u591f\uff1a<\/p>\n\n\n\n

– \u5728\u5168\u7403\u5316\u73af\u5883\u4e0b\u8bbe\u8ba1\u3001\u7ec4\u7ec7\u548c\u7ba1\u7406\u591a\u5143\u56e2\u961f\uff1b<\/p>\n\n\n\n

– \u5bf9\u7ec4\u7ec7\u3001\u7ecf\u6d4e\u548c\u5730\u7f18\u653f\u6cbb\u6311\u6218\u8fdb\u884c\u9ad8\u6c34\u5e73\u7684\u6279\u5224\u6027\u5206\u6790\uff1b<\/p>\n\n\n\n

– \u5177\u5907\u6e05\u6670\u3001\u8fde\u8d2f\u3001\u6709\u903b\u8f91\u7684\u5546\u4e1a\u8868\u8fbe\u80fd\u529b\uff1b<\/p>\n\n\n\n

– \u5168\u9762\u8bc4\u4f30\u5546\u4e1a\u51b3\u7b56\u548c\u884c\u52a8\u5bf9\u4f26\u7406\u9053\u5fb7\u548c\u73af\u5883\u7684\u5f71\u54cd\uff1b<\/p>\n\n\n\n

– \u4e86\u89e3\u6240\u5728\u7ec4\u7ec7\u4e0d\u540c\u90e8\u95e8\u548c\u4e1a\u52a1\u7684\u5173\u952e\u6027\u6311\u6218\u548c\u804c\u80fd\uff0c\u5e76\u80fd\u591f\u4ee5\u9ad8\u6548\u3001\u5efa\u8bbe\u6027\u7684\u65b9\u5f0f\u4e0e\u4e4b\u4e92\u52a8\uff1b<\/p>\n\n\n\n

– \u4ea7\u751f\u521b\u65b0\u6027\u548c\u9002\u5e94\u6027\u5f3a\u7684\u601d\u8def\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u514b\u670d\u4e0d\u65ad\u53d8\u5316\u7684\u5546\u4e1a\u73af\u5883\uff1b<\/p>\n\n\n\n

– \u63d0\u5347\u6280\u672f\u73af\u5883\u4e0b\u7684\u5de5\u4f5c\u6548\u7387\uff0c\u5c55\u73b0\u5f3a\u5927\u7684\u6570\u5b57\u5316\u5546\u4e1a\u80fd\u529b\uff1b<\/p>\n\n\n\n

– \u6df1\u5165\u7406\u89e3\u5f53\u524d\u548c\u672a\u6765\u7684\u5173\u952e\u884c\u4e1a\u6311\u6218\u3002<\/p>\n\n\n\n

*\u66f4\u591a\u76f8\u5173\u4fe1\u606f\u8bf7\u89c1RNCP\u8ba4\u8bc1\u5b98\u7f51\uff1ahttps:\/\/www.francecompetences.fr\/recherche\/rncp\/37252\/<\/a><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u9879\u76ee\u4eae\u70b9<\/em><\/strong><\/h3>\n\n\n\n

Program highlights<\/em><\/strong><\/h3>\n\n\n\n

\u542f\u52a8\u56fd\u9645\u5316\u8425\u9500\u804c\u4e1a\u751f\u6daf<\/strong><\/p>\n\n\n\n

– \u5e2e\u52a9\u5b66\u751f\u83b7\u5f97\u5728\u56fd\u9645\u53ca\u6570\u5b57\u73af\u5883\u4e0b\u8fdb\u884c\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u6240\u9700\u7684\u6240\u6709\u77e5\u8bc6\u548c\u6280\u80fd\uff1b -\u5e2e\u52a9\u5b66\u751f\u83b7\u5f97\u6279\u5224\u6027\u601d\u7ef4\u548c\u5206\u6790\u6280\u80fd\uff0c\u4ee5\u5728\u7ba1\u7406\u5c42\u9762\u4e0a\u4f5c\u51fa\u660e\u667a\u7684\u8425\u9500\u51b3\u7b56\uff1b- \u8bfe\u7a0b\u8058\u8bf7\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5e02\u573a\u8425\u9500\u6559\u6388\u548c\u884c\u4e1a\u4e13\u5bb6\u540c\u65f6\u6388\u8bfe\uff0c\u5e2e\u52a9\u5b66\u751f\u83b7\u5f97\u5b66\u672f\u77e5\u8bc6\u548c\u804c\u4e1a\u6280\u80fd\u7684\u53cc\u5411\u53d1\u5c55\uff1b- \u6211\u4eec\u7684\u8bfe\u7a0b\u901a\u5e38\u4e0e\u5168\u7403\u9876\u5c16\u7684\u8425\u9500\u673a\u6784\u6216\u8425\u9500\u9a71\u52a8\u578b\u4f01\u4e1a\u5408\u4f5c\uff0c\u4e3a\u5b66\u751f\u63d0\u4f9b\u63a2\u7d22\u5168\u65b0\u804c\u4e1a\u53d1\u5c55\u7684\u673a\u4f1a\uff1b<\/p>\n\n\n\n

– \u8bfe\u7a0b\u4e3a\u5168\u82f1\u6587\u6388\u8bfe\uff0c\u4ece\u8bfe\u7a0b\u7684\u7b2c\u4e00\u5929\u8d77\uff0c\u5b66\u751f\u5c06\u5728\u771f\u6b63\u7684\u591a\u5143\u73af\u5883\u4e0b\u5b66\u4e60\uff0c\uff08\u9ad8\u5ea6\u56fd\u9645\u5316\u7684\u5b66\u751f\u548c\u6559\u6388\u56e2\u961f\uff09\uff0c\u4ee5\u57f9\u517b\u8de8\u6587\u5316\u4ea4\u6d41\u4e0e\u5408\u4f5c\u7684\u80fd\u529b\uff0c\u4e3a\u5168\u7403\u5316\u804c\u4e1a\u53d1\u5c55\u505a\u597d\u51c6\u5907\u3002<\/p>\n\n\n\n

\u83b7\u5f97\u4ece\u7ba1\u7406\u5c42\u9762\u505a\u51fa\u5408\u7406\u8425\u9500\u64cd\u4f5c\u51b3\u7b56\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n

– \u8bfe\u7a0b\u5c06\u6db5\u76d6\u56db\u4e2a\u4e3b\u8981\u8425\u9500\u76f8\u5173\u9886\u57df\uff1a\u6570\u5b57\u5316\u8425\u9500\u3001\u6218\u7565\u7ba1\u7406\u3001\u8425\u9500\u7ba1\u7406\u548c\u6838\u5fc3\u5546\u4e1a\u6280\u80fd\u3002\u8bfe\u7a0b\u4e2d\u4e5f\u4f1a\u6d89\u53ca\u5546\u4e1a\u7814\u7a76\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b49\u7279\u5b9a\u9886\u57df\uff0c\u4e3a\u5b66\u751f\u57f9\u517b\u5e02\u573a\u8425\u9500\u76f8\u5173\u804c\u4e1a\u6240\u5fc5\u987b\u7684\u6838\u5fc3\u80fd\u529b\uff1a- \u7406\u8bba\u7ed3\u5408\u5b9e\u8df5\u7684\u6559\u5b66\u65b9\u6cd5\uff0c\u901a\u8fc7\u5546\u4e1a\u6848\u4f8b\u7814\u7a76\u548c\u771f\u5b9e\u6848\u4f8b\u5b66\u4e60\uff0c\u63d0\u4f9b\u5177\u6709\u5b9e\u8df5\u4ef7\u503c\u7684\u8bfe\u7a0b\u5185\u5bb9\uff1b- \u5e2e\u52a9\u5b66\u751f\u5b66\u4e60\u5982\u4f55\u505a\u51fa\u5408\u7406\u7684\u6218\u7565\u8425\u9500\u51b3\u7b56\u3001\u53d1\u5c55\u6279\u5224\u6027\u601d\u7ef4\u548c\u5206\u6790\u80fd\u529b\u3001\u63d0\u9ad8\u6f14\u8bb2\u6280\u5de7\u548c\u8de8\u6587\u5316\u6c9f\u901a\u7b49\u8f6f\u6280\u80fd — \u8fd9\u4e9b\u90fd\u662f\u591a\u5143\u6587\u5316\u73af\u5883\u4e2d\u6709\u6548\u7684\u8fdb\u884c\u6709\u6548\u5e02\u573a\u7ba1\u7406\u6240\u4e0d\u53ef\u6216\u7f3a\u7684\u8d44\u672c\uff1b<\/p>\n\n\n\n

\u5728\u56fd\u9645\u8303\u56f4\u5185\u53d7\u5230\u8ba4\u53ef\u7684\u9876\u5c16\u5546\u5b66\u9662\u5b66\u4e60<\/strong><\/p>\n\n\n\n

– \u8bfe\u7a0b\u6765\u81ea\u540c\u65f6\u53d7\u5230\u5168\u7403\u5546\u5b66\u9662\u4e09\u5927\u8ba4\u8bc1\u6807\u51c6\u8ba4\u8bc1\u7684\u9876\u7ea7\u5546\u5b66\u9662\uff08AMBA, AACSB, EQUIS\uff09 \uff0c\u5168\u7403\u4ec5\u67091%\u7684\u5546\u5b66\u9662\u540c\u65f6\u83b7\u5f97\u4e09\u5927\u8ba4\u8bc1\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

– \u5728\u5168\u7403\u8303\u56f4\u5185\u5e7f\u53d7\u8ba4\u53ef\u7684\u8bfe\u7a0b\u8d28\u91cf\uff08\u672c\u8bfe\u7a0b\u300aQS\u300b\u7684\u5168\u7403\u5e02\u573a\u8425\u9500\u7855\u58eb\u9879\u76ee\u6392\u540d\u4e2d\u5386\u5e74\u540d\u5217\u524d\u8305\uff09\u3002<\/p>\n\n\n\n

– \u672c\u8bfe\u7a0b\u53d7\u5230\u6cd5\u56fd\u9ad8\u7b49\u6559\u80b2\u3001\u7814\u7a76\u53ca\u521b\u65b0\u90e8\uff08 French Ministry of Higher Education,Research and Innovation\uff09\u8ba4\u8bc1\u3002\u8be5\u8ba4\u8bc1\u5728\u201cManagement strat\u00e9gique d\u2019activit\u00e9s internationales\u201d\u540d\u5f55\u4e0b\u53ef\u67e5\uff0c\u4e3a\u56fd\u5bb6\u6587\u51ed\uff08\u5373\u201cVISA de l\u2019Etat\u548cthe Grade de Master\u8ba4\u8bc1\uff09\u3002\u5bf9\u4e8e\u6709\u5fd7\u4e8e\u7ee7\u7eed\u653b\u8bfb\u66f4\u9ad8\u5b66\u5386\u6216\u5728\u6b27\u6d32\u5c31\u4e1a\u7684\u540c\u5b66\u4eec\u6765\u8bf4\uff0c\u7855\u58eb\u9636\u6bb5\u7684\u201c\u56fd\u5bb6\u6587\u51ed\u201d\u5c06\u4f1a\u5e26\u6765\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\u4e0e\u653f\u7b56\u4f18\u52bf\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u8bfe\u7a0b\u6846\u67b6<\/em><\/strong><\/h3>\n\n\n\n

Program Curriculum<\/em><\/strong><\/h3>\n\n\n\n

* \u4ee5\u4e0b\u8bfe\u7a0b\u5185\u5bb9\u4e3a2024\u5b66\u5e74\u7684\u9884\u8ba1\u8bfe\u7a0b\uff0c\u5b9e\u9645\u53ef\u80fd\u4f1a\u6709\u6240\u8c03\u6574\u3002<\/p>\n\n\n\n

**\u300c\u5feb\u901f1\u5e74\u5236Short Track\u300d\u5b66\u751f\u5c06\u76f4\u63a5\u8fdb\u5165\u8bfe\u7a0b\u7b2c\u4e8c\u5e74\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u6709\u5173\u6bd5\u4e1a\u8bba\u6587\uff08Final Dissertation\uff09<\/strong>\u4f5c\u4e3a\u6bd5\u4e1a\u6807\u51c6\u4e4b\u4e00\uff0c\u5b66\u751f\u9700\u5728\u5bfc\u5e08\u7684\u6307\u5bfc\u4e0b\u64b0\u5199\u6700\u7ec8\u6bd5\u4e1a\u8bba\u6587\u3002\u5b66\u6821\u9f13\u52b1\u5b66\u751f\u9009\u62e9\u4e0e\u672a\u6765\u804c\u4e1a\u76f8\u5173\u7684\u4e3b\u9898\uff0c\u4ee5\u52a0\u5f3a\u81ea\u5df1\u7684\u5c31\u4e1a\u529b\u3002\u8bba\u6587\u53ef\u4ee5\u4e0e\u5c31\u4e1a\u6216\u8ba4\u53ef\u7684\u5b9e\u4e60\u5e76\u884c\uff08\u53ef\u8fdc\u7a0b\u5b8c\u6210\uff09\u3002\u6bd5\u4e1a\u8bba\u6587\u662f\u672c\u9879\u76ee\u7b2c\u4e8c\u5e74\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\u4e4b\u4e00\uff0c\u5b66\u751f\u5c06\u4ece\u4e5d\u6708\u5f00\u59cb\u64b0\u5199\uff0c\u5e76\u5728\u5b66\u5e74\u7ed3\u675f\u524d\u5b8c\u6210\u3002<\/p>\n\n\n\n

\u4e2a\u4eba\u548c\u4e13\u4e1a\u53d1\u5c55\u7814\u8ba8\u4f1a\uff08Personal and Professional Development Workshops\uff09<\/strong>\u9664\u4e86\u6838\u5fc3\u8bfe\u7a0b\u5916\uff0c\u683c\u52d2\u9ad8\u5546\u63d0\u4f9b\u7531\u884c\u4e1a\u4e13\u5bb6\u9886\u5bfc\u7684\u4e2a\u4eba\u4e0e\u804c\u4e1a\u53d1\u5c55\u7814\u8ba8\u4f1a\uff0c\u4ee5\u5e2e\u52a9\u5b66\u751f\u4eec\u5b9e\u73b0\u804c\u4e1a\u76ee\u6807\uff1b\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u4e5f\u5c06\u901a\u8fc7\u4e2a\u4eba\u54a8\u8be2\u3001\u4f01\u4e1a\u4e92\u52a8\u3001\u5728\u7ebf\u8d44\u6e90\u3001\u884c\u4e1a\u7f51\u7edc\u793e\u7fa4\u7b49\u7b49\u6a21\u5f0f\uff0c\u4e3a\u5b66\u751f\u7684\u804c\u4e1a\u53d1\u5c55\u52a9\u529b\uff1b\u683c\u52d2\u9ad8\u5546\u5730\u533a\u529e\u516c\u5ba4\u4e5f\u5728\u672c\u5730\u533a\u4e3a\u5b66\u751f\u63d0\u4f9b\u6709\u5173\u804c\u4e1a\u53d1\u5c55\u7684\u8d44\u6e90\u548c\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u4ea4\u6362\u5b66\u671f\uff08SemesterExchange\uff09<\/strong>\u5bf9\u4e8e\u4e24\u5e74\u5236Regular Track\u7684\u5b66\u751f\uff0c\u6211\u4eec\u63d0\u4f9b\u56fd\u9645\u4ea4\u6362\u7684\u8ba1\u5212\u3002\u4ea4\u6362\u5b66\u671f\u5c06\u88ab\u5b89\u6392\u5728\u7b2c\u4e8c\u5b66\u5e74\u7684\u79cb\u5b63\u5b66\u671f\uff0c\u987a\u5229\u5b8c\u6210\u7b2c\u4e00\u5b66\u5e74\u8bfe\u7a0b\u7684\u5b66\u751f\u5747\u6709\u8d44\u683c\u7533\u8bf7\u4ea4\u6362\u3002\u4ea4\u6362\u5b66\u6821\u5747\u6765\u81ea\u4e8e\u683c\u52d2\u9ad8\u5546\u8ba4\u8bc1\u7684\u5408\u4f5c\u9662\u6821\uff0c\u6b64\u5b66\u671f\u7684ECTS\u5b66\u5206\u5c06\u88ab\u7b49\u6548\u8f6c\u79fb\u5230\u672c\u8bfe\u7a0b\u4e2d\uff0c\u5e76\u8ba1\u5165\u6700\u7ec8\u5b66\u4f4d\u3002<\/p>\n\n\n\n

\u7533\u8bf7\u5c06\u5728\u7b2c\u4e00\u5b66\u5e74\u7684\u6625\u5b63\u5b66\u671f\u5f00\u5b66\u65f6\u5b8c\u6210\uff0c\u4ea4\u6362\u540d\u989d\u5c06\u5728\u8be5\u5b66\u671f\u7ed3\u675f\u524d\u516c\u5e03\uff08\u57fa\u4e8e\u5b66\u672f\u8868\u73b0\u548c\u6392\u540d\uff0c\u540d\u989d\u6709\u9650\uff09\u3002\u8bf7\u6ce8\u610f\u56e0\u4e3a\u5408\u4f5c\u9662\u6821\u8bfe\u7a0b\u7684\u5f00\u5b66\u65e5\u671f\u53ef\u80fd\u6709\u6240\u4e0d\u540c\uff0c\u8fd9\u5c06\u5f71\u54cd\u7b2c\u4e00\u5b66\u5e74\u5b9e\u4e60\u7684\u6301\u7eed\u65f6\u95f4\u3002<\/p>\n\n\n\n

\u4ea4\u6362\u5b66\u671f\u7684\u5b66\u8d39\u5df2\u7ecf\u5305\u542b\u5728\u8bfe\u7a0b\u8d39\u7528\u4e2d\uff0c\u989d\u5916\u4ea7\u751f\u7684\u5176\u4ed6\u8d39\u7528\uff08\u65c5\u884c\u3001\u7b7e\u8bc1\u3001\u4f4f\u5bbf\u7b49\uff09\u7531\u5b66\u751f\u81ea\u884c\u8d1f\u8d23\u5e76\u652f\u4ed8\u3002<\/p>\n\n\n\n

\u6574\u5408\u8425\u9500\u6848\u4f8b\u5b66\u4e60\uff08Integrative Marketing Case Study\uff09<\/strong>\u5373\u73b0\u5b9e\u6848\u4f8b\u5206\u6790\u8bfe\u7a0b\uff0c\u8fd9\u4e2a\u4ee5\u73b0\u5b9e\u5546\u4e1a\u6d3b\u52a8\u4e3a\u57fa\u7840\u7684\u7efc\u5408\u6027\u6848\u4f8b\u7814\u7a76\u8bfe\u7a0b\u5411\u5b66\u751f\u63d0\u4f9b\u4e86\u5bf9\u8bfe\u7a0b\u4e2d\u5e02\u573a\u8425\u9500\u7684\u5404\u4e2a\u65b9\u9762\u8fdb\u884c\u7ed3\u5408\u548c\u53cd\u601d\u7684\u673a\u4f1a\u3002\u5728\u4e0a\u8bfe\u7684\u540c\u65f6\uff0c\u5b66\u751f\u4eec\u5c06\u9700\u8981\u4ee5\u5546\u4e1a\u987e\u95ee\uff08real-life business consultant\uff09\u7684\u8eab\u4efd\u548c\u5c0f\u7ec4\u7684\u5f62\u5f0f\u3001\u82b1\u4e0a\u51e0\u4e2a\u6708\u7684\u65f6\u95f4\uff08\u5305\u62ec\u8bfe\u5185\u548c\u4e1a\u4f59\u65f6\u95f4\uff09\u5bf9\u4e00\u4e2a\u5408\u4f5c\u4f01\u4e1a\u5728\u5e02\u573a\u8425\u9500\u4e2d\u7684\u9047\u5230\u7684\u73b0\u5b9e\u95ee\u9898\u8fdb\u884c\u5b66\u4e60\u548c\u7814\u7a76\uff0c\u5e76\u8fd0\u7528\u4ed6\u4eec\u7684\u6280\u80fd\u548c\u77e5\u8bc6\u6765\u5206\u6790\u95ee\u9898\u5e76\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\u3002\u6700\u7ec8\u7684\u7ed3\u679c\u5c06\u901a\u8fc7\u5c0f\u7ec4\u5c55\u793a\u7684\u65b9\u5f0f\u5c55\u73b0\u51fa\u6765\u3002\u9879\u76ee\u672b\u5c3e\uff0c\u5b66\u751f\u5c06\u4ee5\u5c0f\u7ec4\u6f14\u8bb2\u53ca\u8bba\u6587\u62a5\u544a\u7684\u65b9\u5f0f\u5411\u4f01\u4e1a\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u6216\u5efa\u8bae\uff0c\u4f18\u79c0\u7684\u65b9\u6848\u53ef\u80fd\u4e3a\u7ec4\u5458\u83b7\u5f97\u5956\u52b1\uff0c\u751a\u81f3\u5e26\u6765\u4f01\u4e1aoffer\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u8bc4\u4f30\u65b9\u6cd5 <\/em><\/strong><\/h3>\n\n\n\n

Pedagogy<\/em><\/strong><\/h3>\n\n\n\n

\u8fd9\u662f\u4e00\u4e2a\u5168\u9762\u7684\u4e24\u5e74\u5236\u9879\u76ee\uff0c\u603b\u5171\u8bbe\u8ba1\u4e86\u8d85\u8fc7600\u5c0f\u65f6\u7684\u8bfe\u7a0b\uff0c\u5185\u5bb9\u5305\u62ec\u6700\u65b0\u7684\u76f8\u5173\u9886\u57df\u7ba1\u7406\u7406\u8bba\u3001\u771f\u5b9e\u7684\u6848\u4f8b\u7814\u7a76\u4ee5\u53ca\u5b9e\u9645\u7ecf\u9a8c\u7684\u5e94\u7528\u3002\u5728\u5b66\u672f\u5b66\u671f\u4e2d\uff0c\u5b66\u751f\u6bcf\u5468\u9700\u53c2\u52a015\u81f320\u5c0f\u65f6\u7684\u4e92\u52a8\u5f0f\u7ebf\u4e0b\u6559\u5b66\uff0c\u5e76\u9884\u8ba1\u9700\u8981\u5728\u8bfe\u5802\u5916\u82b1\u8d39\u7ea630\u5c0f\u65f6\u65f6\u95f4\uff1a\u5305\u62ec\u8bfe\u524d\u9605\u8bfb\u548c\u8bfe\u5802\u51c6\u5907\u3001\u8bfe\u7a0b\u4f5c\u4e1a\u4ee5\u53ca\u8bc4\u4f30\u51c6\u5907\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u8bfe\u7a0b\u63d0\u4f9b\u6700\u957f12\u4e2a\u6708\u7684\u5de5\u4f5c\u5b9e\u8df5\u673a\u4f1a\u548c4\u6b21\u72ec\u7279\u7684\u56fd\u9645\u5b66\u4e60\/\u5de5\u4f5c\u4f53\u9a8c\uff0c\u5176\u4e2d\u5305\u62ec\u4e00\u6b21\u56fd\u9645\u6e38\u5b66\u3001\u4e00\u5b66\u671f\u7684\u56fd\u9645\u4ea4\u6362\u673a\u4f1a\u548c\u4e24\u4e2a\u5b9e\u4e60\u673a\u4f1a\u3002\u6700\u540e\u7684\u6bd5\u4e1a\u8bba\u6587\u8ba9\u5b66\u751f\u6709\u673a\u4f1a\u6df1\u5165\u5206\u6790\u5f53\u4eca\u4f01\u4e1a\u9762\u4e34\u7684\u4e00\u9879\u5173\u952e\u95ee\u9898\u6216\u6311\u6218\u3002\u6559\u5e08\u548c\u5b66\u751f\u7684\u591a\u5143\u5316\u80cc\u666f\u8fdb\u4e00\u6b65\u5f3a\u5316\u4e86\u8be5\u9879\u76ee\u7684\u56fd\u9645\u89c6\u91ce\u3002<\/p>\n\n\n\n

\u8bc4\u4f30 Evaluation<\/strong><\/p>\n\n\n\n

\u672c\u9879\u76ee\u7684\u8003\u6838\u8bc4\u4f30\u5305\u62ec\u65e5\u5e38\u8bc4\u4f30\u3001\u8003\u8bd5\u3001\u4e2a\u4eba\u6216\u5c0f\u7ec4\u4f5c\u4e1a\u53ca\u7b2c\u4e8c\u5e74\u7684\u4e13\u4e1a\u8003\u6838\u548c\u4e2a\u4eba\u7855\u58eb\u5b66\u4f4d\u8bba\u6587\uff0c\u4ee5\u786e\u4fdd\u5b66\u751f\u83b7\u5f97\u4e13\u4e1a\u6280\u80fd\u548c\u7efc\u5408\u80fd\u529b\uff08\u5305\u62ec\u53e3\u5934\u548c\u4e66\u9762\u8868\u8fbe\u80fd\u529b\uff09\u3002\u6839\u636e\u6cd5\u56fd\u9ad8\u7b49\u6559\u80b2\u3001\u7814\u7a76\u4e0e\u521b\u65b0\u90e8\u8981\u6c42\uff0c\u4e3a\u83b7\u5f97\u5b66\u4f4d\uff0c\u5b66\u751f\u5728\u5c31\u8bfb\u671f\u95f4\u5fc5\u987b\u81f3\u5c11\u67094\u4e2a\u6708\u7684\u56fd\u9645\u7ecf\u9a8c\uff08\u5b66\u672f\u6216\u4e13\u4e1a\uff09\u3002\u5bf9\u975e\u6cd5\u56fd\u5b66\u751f\u6765\u8bf4\uff0c\u5728\u6cd5\u56fd\u5b66\u4e60\u672c\u8eab\u5df2\u7ecf\u6ee1\u8db3\u4e86\u8fd9\u4e00\u6761\u4ef6\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u8bfe\u7a0b\u6982\u51b5<\/em><\/h3>\n\n\n\n

Class Profile 2022-2023<\/em><\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

\u5c31\u4e1a\u6570\u636e<\/em><\/strong><\/h3>\n\n\n\n

Employment Statistics<\/em><\/strong><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

\u5c31\u4e1a\u804c\u4f4d\u4e0e\u4e3b\u8981\u96c7\u4e3b<\/em><\/strong><\/h3>\n\n\n\n

Positions & Top employers<\/em><\/strong><\/h3>\n\n\n\n

\u9664\u4e86\u8425\u9500\u7c7b\u804c\u4f4d\uff0c\u672c\u8bfe\u7a0b\u6bd5\u4e1a\u751f\u8fd8\u5728\u9500\u552e\u3001B2B\u3001\u51fa\u53e3\u3001\u65b0\u95fb\u548c\u5e7f\u544a\u7b49\u9886\u57df\u5b9e\u8df5\u4ed6\u4eec\u7684\u8425\u9500\u77e5\u8bc6\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

\u62db\u751f\u4e0e\u7533\u8bf7<\/em><\/strong><\/h3>\n\n\n\n

Admission & Application<\/em><\/strong><\/h3>\n\n\n\n

\u672c\u8bfe\u7a0b\u6b22\u8fce\u6240\u6709\u5b66\u79d1\u548c\u6587\u5316\u80cc\u666f\u7684\u5b66\u751f\u7533\u8bf7\uff0c\u7533\u8bf7\u8005\u5e94\u5f53\u5177\u6709\u51fa\u8272\u7684\u4e66\u9762\u4e0e\u53e3\u5934\u8868\u8fbe\u6c9f\u901a\u80fd\u529b\uff0c\u4f18\u79c0\u7684\u4eba\u9645\u80fd\u529b\u4ee5\u53ca\u5728\u56fd\u9645\u73af\u5883\u4e0b\u5bfb\u6c42\u804c\u4e1a\u53d1\u5c55\u7684\u5f3a\u70c8\u52a8\u673a\u3002\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5e02\u573a\u8425\u9500\u4ece\u4e1a\u4eba\u5458\u4e5f\u80fd\u591f\u53d7\u76ca\u4e8e\u8fd9\u4e2a\u8bfe\u7a0b\uff1a\u6536\u83b7\u4f53\u7cfb\u5316\u7684\u6574\u4f53\u8425\u9500\u7406\u8bba\u8bad\u7ec3\u548c\u884c\u4e1a\u5e7f\u6cdb\u8ba4\u53ef\u7684\u6587\u51ed\u5b66\u4f4d\uff0c\u4ee5\u52a0\u901f\u804c\u4e1a\u53d1\u5c55\u3002<\/p>\n\n\n\n

\u7533\u8bf7\u672c\u8bfe\u7a0b\u4e0d\u9700\u8981\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u4e5f\u4e0d\u9700\u8981GMAT\u6210\u7ee9\u3002<\/p>\n\n\n\n

\u5728\u83b7\u5f97\u8bed\u8a00\u8003\u8bd5\u6210\u7ee9\u548c\/\u6216\u6700\u7ec8\u6210\u7ee9\u5355\/\u5b66\u4f4d\u8bc1\u4e66\u4e4b\u524d\uff0c\u60a8\u53ef\u4ee5\u63d0\u524d\u63d0\u4ea4\u672c\u8bfe\u7a0b\u7533\u8bf7\u3002\u5982\u679c\u60a8\u7684\u5176\u4ed6\u7533\u8bf7\u6750\u6599\u7b26\u5408\u6211\u4eec\u7684\u6807\u51c6\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u63d0\u4f9b\u6709\u6761\u4ef6\u5f55\u53d6\uff08Conditional Offer\uff09\uff0c\u5e76\u53ef\u5728\u6ee1\u8db3\u6761\u4ef6\u540e\u66f4\u6362\u6b63\u5f0f\u5f55\u53d6\u3002<\/p>\n\n\n\n

\u6240\u6709\u7533\u8bf7\u4eba\u5fc5\u987b\u5b8c\u6210\u5728\u7ebf\u7533\u8bf7\uff0c\u975e\u6b27\u6d32\u56fd\u5bb6\u7684\u7533\u8bf7\u8005\uff0c\u987b\u901a\u8fc7\u672c\u533a\u57df\u62db\u751f\u529e\u516c\u5ba4\u7684\u9762\u8c08\u6216\u9762\u8bd5\u3002\u5728\u7ebf\u7533\u8bf7\u4e2d\u6240\u63d0\u4ea4\u6587\u4ef6\u9700\u4e3a\u82f1\u6587\u6216\u6cd5\u8bed\uff0c\u5982\u662f\u4ee5\u5176\u4ed6\u8bed\u8a00\u4e66\u5199\u7684\uff0c\u5219\u5fc5\u987b\u9644\u5e26\u7ecf\u8fc7\u8ba4\u8bc1\u7684\u82f1\u6587\u6216\u6cd5\u8bed\u7ffb\u8bd1\u6587\u4ef6\u3002<\/p>\n\n\n\n

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\u5177\u4f53\u7533\u8bf7\u8981\u6c42\u8bf7\u53c2\u89c1\u5b98\u7f51\u6216\u8be6\u8be2\u683c\u52d2\u9ad8\u5546\u5317\u4eac\u4e2d\u5fc3\uff0c\u8054\u7cfb\u65b9\u5f0f\u89c1\u4e0b\u65b9\u3002<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5b66\u8d39\u60c5\u51b5<\/em><\/strong><\/h3>\n\n\n\n

Program Fees 2024 intake<\/em><\/strong><\/h3>\n\n\n\n

* \u5b66\u8d39\u53ef\u80fd\u4f1a\u53d1\u751f\u53d8\u5316\u3002\u8bf7\u5728\u5f00\u5b66\u524d\u6bcf\u5e74\u6838\u5b9e\u8bfe\u7a0b\u8d39\u7528\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

\u6821\u53cb\u53cd\u9988<\/em><\/strong><\/h3>\n\n\n\n

Testimonials<\/em><\/strong><\/h3>\n\n\n\n

Testimonial of Fabrizio Mascarella<\/em><\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u514d\u8d23\u8bf4\u660e<\/em><\/strong><\/h3>\n\n\n\n

Disclaimer<\/em><\/strong><\/h3>\n\n\n\n

– \u4ee5\u4e0a\u5185\u5bb9\u6839\u636e\u683c\u52d2\u9ad8\u5546\u5b98\u7f51\u53ca\u5ba3\u4f20\u518c\u4fe1\u606f\u6574\u7406\u7ffb\u8bd1\uff0c\u6700\u65b0\u66f4\u65b0\u65f6\u95f4\u4e3a2024\u5e741\u670826\u65e5\uff0c\u665a\u4e8e\u6b64\u65e5\u671f\u7684\u66f4\u65b0\u5185\u5bb9\u53ef\u80fd\u672a\u88ab\u7eb3\u5165\u672c\u6587\u7ae0\uff1b<\/p>\n\n\n\n

– \u4e2d\u6587\u5185\u5bb9\u4ec5\u4f9b\u53c2\u8003\uff0c\u5982\u6709\u7591\u95ee\u8bf7\u4ee5\u683c\u52d2\u9ad8\u5546\u82f1\u6587\/\u6cd5\u8bed\u5b98\u7f51\u53ca\u5ba3\u4f20\u8d44\u6599\u4e3a\u51c6\uff1b<\/p>\n\n\n\n

– \u683c\u52d2\u9ad8\u5546\u4fdd\u7559\u5bf9\u4ee5\u4e0a\u6240\u6709\u5185\u5bb9\u7684\u6700\u7ec8\u89e3\u91ca\u6743 \uff1b<\/p>\n\n\n\n

– \u90e8\u5206\u8bfe\u7a0b\u7ed3\u6784\u548c\u5185\u5bb9\u53ef\u80fd\u4f1a\u53d1\u751f\u8c03\u6574\uff0c\u5982\u65e0\u91cd\u5927\u53d8\u5316\u6055\u4e0d\u53e6\u884c\u901a\u77e5\u3002<\/p>\n\n\n\n

\u683c\u52d2\u9ad8\u5546\u7855\u58eb\u7559\u5b66\u76f4\u901a\u9879\u76ee <\/em><\/strong><\/h3>\n\n\n\n

Master Pathway\uff08MP\uff09<\/em><\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

\u83b7\u51c6\u52a0\u5165MP\u9879\u76ee\u7684\u5b66\u751f\u5c06\u53ef\u540c\u65f6\u83b7\u5f97\u683c\u52d2\u9ad8\u5546\u7406\u5b66\u7855\u58eb\u9879\u76ee\uff08MSc\uff09\u7684\u6709\u6761\u4ef6\u5f55\u53d6\u901a\u77e5\u4e66\u3002\u5b66\u751f\u5728\u5b8c\u6210MP\u9879\u76ee\u8bfe\u7a0b\u5b66\u4e60\uff0c\u5e73\u5747\u5b66\u5206\u7ee9\u70b9\uff08GPA\uff09\u548c\u8bed\u8a00\u6210\u7ee9\u7b26\u5408\u8981\u6c42\uff0c\u4e14\u83b7\u5f97\u5b66\u58eb\u5b66\u4f4d\u540e\uff0c\u5c06\u88ab\u683c\u52d2\u9ad8\u5546\u6b63\u5f0f\u65e0\u6761\u4ef6\u5f55\u53d6\uff0c\u5e76\u524d\u5f80\u6cd5\u56fd\u7559\u5b66\u3002\u5b66\u751f\u53ef\u6839\u636e\u4e2a\u4eba\u5174\u8da3\u548c\u804c\u4e1a\u5fd7\u5411\u9009\u62e9\u7533\u8bf7\u683c\u52d2\u9ad8\u5546\u7684MSc\u7855\u58eb\u8bfe\u7a0b<\/strong>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u683c\u52d2\u9ad8\u5546MSc Marketing Management\uff08\u5e02\u573a\u8425\u9500\u7ba1\u7406\u7855\u58eb\uff09\u8bfe\u7a0b\u4e00\u76f4\u4ee5\u8d34\u8fd1\u5e02\u573a\u8425\u9500\u524d\u6cbf\u79d1\u5b66\u800c\u95fb\u540d\u3002\u4f34\u968f\u7740\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u5feb\u901f\u53d8\u5316\uff0c\u6211\u4eec\u7684\u8bfe\u7a0b\u59cb\u7ec8\u5e0c\u671b\u5c06\u5b66\u751f\u57f9\u517b\u4e3a\u201c\u65b0\u4e00\u4ee3\u8425\u9500\u4e13\u5bb6\u201d\uff0c\u4ee5\u6ee1\u8db3\u4f01\u4e1a\u9700\u6c42\u7684\u6700\u9ad8\u6807\u51c6<\/p>\n","protected":false},"author":2,"featured_media":939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,14],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9","category-gem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=944"}],"version-history":[{"count":6,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/posts\/944\/revisions"}],"predecessor-version":[{"id":1267,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/posts\/944\/revisions\/1267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mpthu.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}